Merchant Blog

Aliant’s No Limits February Winner Drawing

March 8, 2017 7:32 pm Published by

Here at Aliant we value our clients, and we work hard to provide the best customer service experience in the credit card payment processing industry. In January 2017 we kicked off the No Limits Contest, a monthly drawing that our clients can enter by reviewing Aliant on Facebook, Better Business Bureau, Top Credit Card Processor Ratings and Card Payment Options for a chance to win some fun prizes.

The drawing for our February winner was held outside our office on March 7 via a Facebook Live video. We want to wish a big congrats to Diane of American Top Team for being the winner of the $100 Visa gift card and Aliant goodies!

For your chance to be our next No Limits winner, be sure to follow Aliant Payment Systems on Facebook, review us on the links below (1 review=1 entry), and tune in to Facebook Live on Tuesday, April 4 at noon!

Review Aliant on Facebook
Review Aliant on Better Business Bureau
Review Aliant on Top Credit Card Processor Ratings
Review Aliant on Card Payment Options


Aliant Named #1 High Risk Processor in the U.S.

March 1, 2017 3:57 pm Published by

We are proud to announce that Aliant has been named the #1 High Risk Processor in the United States by TopCreditCardProcessorsRatings.com! In addition to being named the top High Risk Processor, Aliant is also the top reviewed and highest rated credit card processing company in any category!

We want to extend a big THANK YOU to all of our clients for your support, and taking the time to review us!

top credit card processing company

TopCreditCardProcessorsRatings.com is the the leading provider of independent reviews and ratings in the credit card processing industry. The site’s rankings are produced to help merchants and businesses discover the best payment processing companies based on the research and opinions of an independent third party.


How Are Customers Paying Merchants Today?

February 21, 2017 7:45 am Published by

As technology rapidly advances, new payment trends have emerged. Successful business owners know that making it as easy as possible for customers to pay is essential for increasing sales. In today’s world, this would include accepting the popular forms of payment that consumers wish to use.

According to a report by Bankrate.com, nearly eight in 10 Americans carry less than $50 cash and two out of five carry less than $20 cash on a daily basis. With cash no longer king, consumers are leveraging a wide array of electronic payment options, so it is more important than ever for merchants to make sure their processing solution meets these varied needs.

About 69% of consumers aged 18 to 34 say that they will only shop at businesses that take multiple forms of payment. With that said, the following is a list of payment methods that consumers want to use.

Credit/debit cards

With cash payments continuing to decline, accepting credit cards at your business is increasingly becoming a necessity in order to stay competitive. An added bonus to accepting credit cards: A Dun and Bradstreet study showed that people spent 12-18% more when paying with credit cards over cash.

Online terminals

The number of online shoppers grew by nearly 20 million from 2015 to 2016. With advances in online payment processing technology as well as security, this number is expected to continue growing. This is great news for e-commerce sites, as well as businesses that now have the ability to send online invoices.

Apple Pay/Google Wallet

A growing number of merchants now let customers make purchases via NFC, or contactless payments like Apple Pay or Google Wallet. With the tap or wave of a smartphone near the credit card reader, more and more consumers are making payments this way. According to a recent Accenture survey, millennials and higher-income households lead the pack, with 23% and 38% using contactless payments at least once a week,

What Does This Mean for Merchants?

Accepting the forms of payment that customers prefer to use, and making the payment process as seamless as possible are vital parts of doing business. Think about it- have you ever seen a “Cash Only” sign when you don’t have enough cash in your wallet to make the purchase?

If merchants want customers to visit their website or place of business and make purchases, they must provide an easy way for them to pay. As technology continues to advance, merchants must keep up with the trends or risk getting left behind.

Aliant Payment Systems is an international merchant services and credit card processing company, with a highly professional management staff who offers 14 years of experience in account set up, customer service and development.  With over $560 billion and 15.5 billion transactions processed annually, we work with the largest credit card acquirer in the world.

Are you interested in getting started with Aliant? Click here to receive a personal consultation and pricing quote for your merchant service needs!

 


How Does Credit Card Processing Actually Work?

February 14, 2017 8:43 pm Published by

Every time a bankcard is used, there is a series of carefully orchestrated steps involved before the payment is fully processed. Understanding how credit card processing works can help merchants save on unnecessary fees and markups, and choose the best credit card processor for their business.

Before we get into the step-by-step breakdown of a credit card transaction, let’s introduce the five key players that are typically involved:

  1. The cardholder is any consumer or business using a credit or debit/check/ATM card.
  2. The issuer is the financial institution that issues a credit or debit card to a cardholder.
  3. The merchant is an authorized acceptor of credit and debit cards for the payment of goods and services.
  4. The network is the system that acts as an authorization service for card transactions, as well as a clearing and settlement service to transfer payment information between parties.
  5. The acquirer is the financial institution that contracts with the merchant for card acceptance and enables card payments from customers.

Now that you understand who is involved in a credit card transaction, here is how it happens:

Step 1: The customer decides to make a $50 purchase with a credit card.

Step 2: The credit card is swiped through a processing terminal, and that terminal recognizes the card and contacts the issuer (the bank that issued the card).

Step 3: The customer’s bank sends $50 to the merchant’s bank through a certified merchant services provider (this is where Aliant comes in).

Step 4: The merchant’s bank deposits the payment into the merchant’s bank account.

Step 5: At the end of the month, a statement is sent to the merchant that details the interchange for all transactions that month – which is the fee set by credit card companies for merchants to accept their cards.

Here at Aliant, it is our job as the acquirer to ensure smooth credit card processing from start to finish, from confirming the authorization of the transaction, to the funds captured from each issuer to the direct deposit of your funds into your bank account. Our merchants can rest assured that their customers’ online credit card processing transactions will be swift, secure and seamless – every time.

Are you interested in getting started with Aliant? Click here to receive a personal consultation and pricing quote for your merchant service needs!


Aliant’s No Limits January Winner Drawing

February 13, 2017 5:58 pm Published by

We love our customers, and we show that by working to provide the best customer service in the payment processing world. To show our customers even more love, we recently kicked off the No Limits Contest, a monthly drawing that our clients can enter by reviewing Aliant on Facebook, Better Business Bureau and Top Credit Card Processor Ratings for a chance to win some fun prizes.

Our first drawing was held on February 7, and was shown live on our Facebook page. We want to wish a big congrats to Michele L. from Out of Sight Outfitters! She has won a $100 Visa gift card and Aliant swag.

For your chance to be the next No Limits winner, be sure to follow Aliant Payment Systems on Facebook, review us on the links below (1 review=1 entry), and tune in to Facebook Live on Tuesday, March 7 at noon!

Review Aliant on Facebook
Review Aliant on Better Business Bureau
Review Aliant on Top Credit Card Processor Ratings


Small Business Marketing Guide

July 10, 2014 2:18 pm Published by

Social-icons-webStarting and running your own business is a challenge from the beginning, you have to plan your product/service, figure out a storefront location, branding and logo and how you’re going to actually make money.  There isn’t always a right way or a wrong way of doing things, but there are definitely best practices to get you started along a path of success.

When it comes to marketing your new business, here are a few key factors to consider:

  • Branding
  • Traditional Marketing
  • Social Media Marketing
  • Networking
  • Cutting Costs

Branding your product or service is important to help get your messaging across to your customers and there is a lot to consider when it comes to branding and how to convey your story properly.  Same with traditional marketing and social media, you want all of your messaging to be consistent and strong to build up loyal and returning customers.

Building up your network is crucial for small business owners to grow their business and attract new customers.  Leveraging your contacts and creating new connections can help you introduce your product and service to a brand new market. Be smart and really focus on building and maintaining those relationships.

Creating a successful marketing strategy for a small business can make or break the bank in the first few years, but ultimately being financially-savvy will help you year over year.  To find out more tips on how to cut costs, and build up your brand through different marketing mediums, be sure to check out our Small Business Guide to Marketing here.

 



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